Case Studies

Work that made a difference

A selection of projects: what the brief was, what I did, and what changed as a result. Client names are withheld by agreement.

AI Implementation Professional Services

An AI agent that stops potential clients from falling into the void

A growing consultancy was losing leads because potential clients couldn't get answers when they needed them. During busy periods, inquiries sat unanswered for hours. After hours and weekends, they weren't answered at all. Visitors who didn't hear back simply moved on to a competitor. The website felt unresponsive, and the firm was bleeding leads—not because of the quality of their work, but because no one was there to talk to them.

We built an intelligent agent sidebar powered by Claude that runs on the website 24/7. It answers common questions about their services, recommends relevant offerings based on visitor needs, and automatically captures contact information when someone wants to learn more. We also worked with the coaching team to create personal profiles, giving potential members a face to trust before they ever made contact.

  • Response time reduced from hours to seconds, with 24/7 availability capturing leads that were previously lost overnight and weekends
  • Lead qualification automated, eliminating manual triage and ensuring no visitor inquiry falls through the cracks
  • Coach profiles became a conversion lever, with measurable impact on member acquisition and allowing the team to build their personal brands
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Data & SEO Strategy Fitness & Wellness

How a gym owner turned guesswork into data-driven growth

The owner of a growing gym knew his business was busy, but he didn't know where his new members were coming from. He was spending money on marketing but had no clear picture of which efforts actually worked. Without data, every investment decision felt like a guess.

We optimised the gym's website for search with targeted keywords and proper technical foundations, then created individual coach profiles that showcased expertise and specialties. We tagged all digital assets to track traffic sources, and introduced Google Analytics so the owner could see exactly what was happening: which pages attracted visitors, which coaches' profiles drove memberships, where traffic came from, and what actually converted a visitor into a paying member.

  • Clear visibility into traffic sources revealed which marketing efforts drove qualified leads and which were wasting budget
  • Coach profiles became a measurable competitive advantage, with direct correlation to member acquisition
  • Data-driven decisions replaced guesswork within six weeks, giving the owner confidence to scale what worked
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More case studies coming

Additional work is being written up. In the meantime, get in touch and I can talk you through relevant experience directly.

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