Helping Warrior Training bring a new brand into the customer journey
Warrior Training already had a website, but they were launching a second brand within the gym and needed it to feel connected while still standing apart. The challenge was to make both offers clear to visitors without creating a confusing or disconnected experience.
Node 9 worked within the existing Squarespace site to refresh the design, update the navigation and create new pages for the second brand. Using CSS, colour changes, updated imagery and a consistent page structure, the new brand was given its own identity while still feeling part of the wider Warrior Training website.
- Created a clearer website journey across two connected fitness brands
- Refreshed the design using the existing Squarespace platform, avoiding the need for a full rebuild
- Provided ongoing support across SEO, content updates, Google Analytics and future ecommerce planning
"Node9 helped us refresh our website in a practical and effective way, allowing us to bring a new brand into the customer journey without losing the feel of the main Warrior Training site. Toby understood what we were trying to achieve and helped us make the site clearer, more professional and easier for members and visitors to navigate."