Ideas, observations and practical guidance.
The Notebook is a place to share what I'm seeing, learning and building while working with growing businesses.
Latest
AI vs ML vs GenAI: What Are We Actually Talking About?
This is the first in a short series of articles on AI, machine learning, and how these technologies are actually being applied in real business environments. There’s no shortage of content on AI at the moment, but a lot of it either sits at a very high level or focuses on the extremes. What’s often missing is a grounded view, how this works in practice, where it adds value, and where it doesn’t. That’s the aim here.
14 July 2026
Lessons from the FieldMost AI Projects Don’t Fail Because of AI
In a previous article, I broke down the difference between AI, machine learning, and generative AI. That distinction matters, but it also leads to a more important question: If we understand what these technologies are… why do so many AI projects still struggle to deliver value?
18 July 2026
AI & AutomationThe EU AI Act is now being enforced: what does it mean for your business?
If your business uses AI, the conversation is starting to move beyond which tools are useful and into how those tools are being used, managed and explained.
20 August 2026
Lessons from the FieldBuilding a Custom GPT for procurement market reporting
There is a big difference between giving a team access to AI and building an AI tool around the way they actually work.
5 August 2026
AI & AutomationData Centres and Water: What Are the Facts?
Their’s a lot of talk around data centres and water at the moment, particularly as AI drives demand for more computing infrastructure.
11 August 2026