Ideas, observations and practical guidance.
The Notebook is a place to share what I'm seeing, learning and building while working with growing businesses.
Lessons from the Field
Lessons from the Field
Building a Custom GPT for procurement market reporting
There is a big difference between giving a team access to AI and building an AI tool around the way they actually work.
5 August 2026
Lessons from the FieldMost AI Projects Don’t Fail Because of AI
In a previous article, I broke down the difference between AI, machine learning, and generative AI. That distinction matters, but it also leads to a more important question: If we understand what these technologies are… why do so many AI projects still struggle to deliver value?
18 July 2026