Ideas, observations and practical guidance.
The Notebook is a place to share what I'm seeing, learning and building while working with growing businesses.
Lessons from the Field
Lessons from the Field
Most AI Projects Don’t Fail Because of AI
In a previous article, I broke down the difference between AI, machine learning, and generative AI. That distinction matters, but it also leads to a more important question: If we understand what these technologies are… why do so many AI projects still struggle to deliver value?
18 July 2026
Lessons from the FieldBuilding a Custom GPT for procurement market reporting
There is a big difference between giving a team access to AI and building an AI tool around the way they actually work.
5 August 2026